Custom Web Design + Development · Sonoma, CA
Custom Websites,
designed and built.
A Sonoma studio building websites and brand systems with the restraint, structure, and discretion the work deserves. Every project is fully custom, and held to one standard.
Search Changed
When search runs on AI, is your business in the answer?
More search answers are written by AI now, and the businesses named in them get the call. Google’s own guidance on how to be one of them is duller than the people selling “AI optimization” would like: it is still SEO, done properly.
Intentional Design
Every detail has purpose. Nothing on the page is decoration.
Human-Centered UX
Design that respects people's time and attention.
Architectural Structure
Clean lines, deliberate structure, refined finish.
Fully Custom, Client-Owned
No templates and no site builders, ever. You own what I build.
Featured Project
Mending Indigenous Spirits
Full Stack • UX/UI • Pro Bono
A complete rebuild for a Sonoma nonprofit, held to the same standard as paid work: clear structure, considered UX, and a design that honors the community it serves. Pro bono, finished properly.
View Case StudyWhat I Do
Built around one question.
Every engagement is built around one question: what should this do for the people who use it?
Web Design & UX
Clean, modern interfaces built for clarity and flow.
Full-Stack Development
Heavy-duty systems I build and control end to end. Next.js and React on the front, Supabase (Postgres, auth, storage) underneath, with local-first and headless AI where it earns its place. Fast, and owned by you.
Brand Identity & Visual Systems
Editorial, structured brand systems for businesses that want to stand out.
About
Studio craft, agency discipline.
Frederick Design Studio is my independent practice. Sonoma-based, pairing hands-on craft with an agency’s discipline. Clear thinking, clean structure, and a finish that holds up. Every project gets my full attention and the same standard, from first wireframe to launch and beyond.
More About the StudioLet’s start a conversation.
Tell me what you’re building and I’ll be honest about fit. The right partnership starts with the right conversation.