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How we work

Every yes has
a date on it.

Our homepage draws the method as four marks: propose, gate, approve, file. This page spells out each step and shows it happening, in dated moments from the record of this site's rebrand.

The chain,
step by step

All four moments fall on October 3,
2026, and the times are Pacific.

ProposeGateApproveFile
  1. Propose

    A draft you can
    send back.

    Each job opens with a written scope, and each page with a design draft. A person reads both, and either can be sent back.

    Work page drawing · Oct 3

    We drew a first version of our Work page. At about 4:10 PM Frederick sent it back, and nothing was built from it.

  2. Gate

    Checks that
    can say no.

    Drafts are checked: the copy against the code it describes. A draft that fails waits for a fix.

    Checked before a site ships

    • Contrast, measured
      in place

      Every text color is checked against WCAG AA on its real background.

    • A clean build
      before a deploy

      A deploy waits until the full production build passes and every warning is read.

    • A security scan
      before launch

      We scan the staged site and fix anything rated High or Medium first.

    • The database decides
      who sees what

      A signed-in client sees their own project, and a wrong link shows nothing at all.

    • Your domain and
      content, in your name

      Registered to you from the first day, on every site we build, Foundry included.

    Homepage copy · Oct 3

    At 2:36 PM a read of our new homepage against its code found two lines, and one word in a third, that promised more than the code did. None of it went live. That night Frederick ruled they be rewritten to what is true, and four passages changed.

  3. Approve

    A yes to one
    named thing.

    Each yes covers one scope, drawing or commit and nothing more. On your build, the scope and the design draft need your yes as well as ours.

    Homepage drawing · Oct 3

    At about 1:55 PM Frederick read the first drawing of our homepage and answered “build it”. The code came after that, on a development preview.

  4. File

    Files that outlast
    the chat.

    A build leaves files behind: a scope in plain text, drawings in Illustrator, code in a repository. Every approval is filed with them.

    What we keep on record

    • Approvals, pinned to a version

      Code is approved by its commit, the id of one saved version. A scope or a finished film is approved by its hash. A later edit needs a fresh yes.

    • A ledger line per confirm

      Every confirm Frederick gives adds one line to the build's ledger, whether the action then ran or was turned away.

    • Misses, written up

      When we miss something, we write up what happened, how we found it and what we changed. Those write-ups sit on our Work page.

    • Read the misses

    The brief · Oct 3

    At 12:54 PM Frederick approved this rebrand's brief on our build board. The board filed the time and the brief's hash, a fingerprint of its exact text, so any edit would leave the approval stale.

What waits
for a person

Our coding agents edit files and run tests
freely. These four wait for Frederick.

  • A deploy

    The live site changes only when Frederick gives his go for that one change. Passing every check does not count as a go.

  • A database change

    Inside a build, a change to a live database runs only after Frederick confirms it, and we check the database itself afterward.

  • A push in a build

    While we work on a build, its commits stay on our machine until Frederick confirms the push.

  • A long paid run

    A run of more than about 20 paid calls, to an AI model or a voice service, waits for Frederick's yes.

An agent can draft an email or a post.
Frederick sends it, or it stays a draft.

What stays private

  • Client records

    What a client shares with us, from files to mail, appears on this site only with that client's okay.

  • Keys and passwords

    They stay out of everything we publish, and a scan checks every commit for them.

  • Inside the tools

    Our case studies explain how parts of Studio OS and Media OS work. The rest stays in the studio.

Your build gets the
same four steps.